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Baskin-Robbins making a move to expand in Florida

We have discussed on our blog about how businesses have the potential to expand quickly through franchising. Some of the most successful businesses in the country -- think McDonald's, for example -- have grown quickly through having a franchise in thousands of places around the U.S. Now, a brand that used to be somewhat ubiquitous around the country is having a resurgence and is looking for Florida businessmen and women to join them.

The brand is Baskin-Robbins, known to millions of Americans for its 31 flavors of ice cream. While the name may not be as famous as it once was, it's still a powerful brand. There may be many people looking to get in on the Florida market; the company says it is planning to get 15 to 20 new stores going within the next several years.

Baskin-Robbins has a lot of experience in the franchise game. Aside from its own history, which goes back several decades, the company is now owned by the same corporate parent as Dunkin' Donuts, which is growing at a fairly rapid clip itself these days.

An experienced business such as Baskin-Robbins is familiar with franchise law and what it entails, including setting up a franchise agreement and a franchise disclosure document. Smaller businesses looking to franchise may not be as well-versed in the intricacies of franchise law, however. Businesses wanting to find out more might be well-served by contacting an experienced Florida franchise law attorney for advice about how to get where they want to go via franchising.

Source: QSRweb.com, "Baskin-Robbins seeking South Florida franchisees," Nov. 1, 2013

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