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Corkcicle inventors find success out of their Orlando home base

Many people in the Orlando area have dreams of making it big with an invention that becomes a must-have for people around the country. While dreams are one thing, making them into reality is quite another. Aside from all the legal requirements for setting up a business, coming up with the idea to breed success as an entrepreneur is often more than what most people are able to do.

Now and again, however, there are success stories. One extremely successful product comes from a successful Orlando company. The product is called the Corkcicle, which is a device used to keep wine cold without the rather cumbersome act of using an ice bucket.

The company and its product have experienced explosive growth. The Corkcicle is now available in more than 4,000 locations around the country -- and several foreign countries -- and is carried in national chains such as Bed Bath & Beyond. The product also got a boost when it was favorably mentioned by two icons of style and entertaining: Oprah Winfrey and Martha Stewart.

The company has been able to keep costs low by outsourcing functions such as human resources and customer service. The venture has been wildly successful, with more than 1 million units sold already.

Of course, the company's success was predicated on a lot of hard work and the proper planning. Nascent companies working on business development often consult with an experienced business law attorney to make sure that they are on track with all legal requirements.

Source: Reuters, "How Keeping Wine Cold Became a Hot Business," Oct. 12, 2013

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